Grooming brand Byrd Hair has launched a curated assortment of its product line at Walmart.

Three of Byrd’s hero products are joining the retailer’s beauty & grooming assortment and growing line up of indie brands in 1,500 stores located across the country.

Byrd Hair products are clean and functional. The line is powered by natural extracts combined with performance-based ingredients, and is formulated without phthalates, parabens and sulfates.

Byrd Hair is made in California and inspired by the “gentleman surfer” and classic 60s surf culture.

“We’re so excited that BYRD has found a home at Walmart, a retail icon known best for its convenience, quality and affordability – all values that we share as a brand,” says Chase. “Before BYRD, I had looked around the men’s personal care aisles and recognized that the options hadn’t significantly changed in decades. Our goal as a team was and continues to be to graduate the consumer from old school hair care to a line that modernizes and celebrates the grooming routine. As partners, BYRD and Walmart are helping to spread the brand’s wings and open up a window of opportunity for men everywhere to discover an effortless way to look and feel their best.”